Professional Experience

MAXDigital | Chicago, Illinois
Integrated Marketing Manager | 06/14 to Present
Graphic Designer | 05/12 to 06/14

Sole marketing professional at a B2B SaaS start up in the midst of a major operational turnaround. Responsible for re-branding the company in May 2015, including logo design, development of new strategic product positioning, new website, marketing collateral and identity materials. Developed strategy and planning for B2B lead generation efforts and optimized lead conversion using marketing automation and lead lifecycle engagment, resulting in the generation of up to 45% of total monthly revenue.

» Increased YOY multi-channel lead acquisition by over 82% and website leads by 195%
» Created a $1.5M annual marketing budget and continuously track/adjust against performance objectives and ROI
» Established reporting guidelines and marketing performance dashboards to monitor and provide insights for improved lead generation pipeline and sales funnel
» Manage multiple vendor relationships and agencies that coordinate day-to-day activities for SEO, paid media, social media, web development, offline media buying, and print production
» Manage CRM improvements and upgrades to drive optimal data analysis and improved segmentation strategies and business intelligence
» Work cross-functionally with internal teams and stakeholders, such as sales, accounting, and account management, to improve processes and increase efficiency

Personal Summary

Hands-on marketing leader known for a strategic and analytical approach, with extensive success in conceptualizing, planning, and executing multi-channel marketing campaigns in the B2B environment.

  • Business Leadership 70%
  • Marketing 90%
  • Public Relations 65%
  • Product 60%
  • Design 85%

Education

Master of Arts, Public Relations and Advertising

DePaul University | Chicago, Illinois | 1/14 to 6/15

Bachelor of Fine Arts, Advertising Art Direction

Columbia College Chicago | Chicago, Illinois | 9/09 to 8/12

Software (SAAS) Knowledge

*Personally perceived level of knowledge, mastered is equivalent to 100%*

%

Microsoft Office

%

Adobe Creative Suite

%

Salesforce

%

Marketo

Web Development Knowledge

  • HTML5 83%
  • CSS 80%
  • PHP | WordPress 85%
  • Javascript 42%
  • Google Analytics 68%