PRSA Chicago

Advertising and PR Management | PRAD 530 | DePaul University

PRSA Chicago Web Redesign


The Assignment

To evaluate the current navigation and design of and recommend a new site layout, if necessary, as well as new ways to invoke professionals to become a member. This assignment wireframes a redesign or that features platinum content only to members. Each member would be provided a member portal and gain access to exclusive content such as interviews and agency information.

Jasculca Terman Agency Profile


PRSA Chicago – Agency Profile

I was assigned Jasculca Terman, a Chicago public relations agency, to research throughout the semester. Via an interview Mary Patrick, Managing Partner of JT, I was able to gather pertinent information on the agency in order to develop a full profile. This profile was published live to the PRSA Chicago webiste and is an example of the content a visitor would find under the agency profiles page in our website redesign.