Procter & Gamble

Intro to Public Relations | PRAD 555 | DePaul University

Procter & Gamble Media Audit

Procter-Gamble-Media-Audit

The Assignment

To analyze the media coverage of Procter & Gamble between the dates of January 10th, 2014 and January 27th, 2014. I used Cision to monitor over 100¬†traditional and social media stories as well as analyzed P&G’s own social media presence. Tone, media outlet, and message were all reported.

Social Media Reach

Facebook Likes

Twitter Followers

YouTube Subscribers

Tone Analysis

%

Positive / Neutral

%

Negative