Procter & Gamble
Intro to Public Relations | PRAD 555 | DePaul University
Procter & Gamble Media AuditProcter-Gamble-Media-Audit
To analyze the media coverage of Procter & Gamble between the dates of January 10th, 2014 and January 27th, 2014. I used Cision to monitor over 100 traditional and social media stories as well as analyzed P&G’s own social media presence. Tone, media outlet, and message were all reported.
Social Media Reach
Positive / Neutral