OEM Strategic Campaign

Graphic Design Manager | MAXDigital LLC

The Objective

To intrigue Original Equipment Manufacturers (automotive industry) with MAXDigital’s unique OEM integration and set an appointment to discuss developing a partnership. Each partnership would consist of co-op pricing for OEM dealerships. MAXDigital would benefit from these partnerships by being a certified vendor to each specific OEM’s dealerships.

The Solution

As the first point of contact we choice to send a tangible object that would entice recipients to open it. The tangible object was a car shaped mint tin that was wrapped in a designed marketing piece stating, “Keep your ads fresh with OEM specific displays.” Each OEM was targeted directly with wrappers that directly addressed their brand name. The recipients were then directed to a microsite with further information and a CTA to fill out a form in order to schedule their meeting.

  • Total Number of OEMs Targeted 17%
  • Total Number of Mailers 89%
  • Total Number of Appointment Sets 0%

Awaiting Results...

We are currently awaiting results on this campaign, trust me we’re just excited as you are! Check back soon.