Ben & Jerry’s

Intro to Public Relations | PRAD 555 | DePaul University

Ben & Jerry’s “Hubby Hubby” Campaign Analysis

Hubby-Hubby-Intro-to-PR

 

Hubby Hubby Campaign

Ben & Jerry’s launched a strategic campaign to rename one of their top selling ice cream flavors “Hubby Hubby” in support of gay marriage in their home state of Vermont.