Ben & Jerry’s
Intro to Public Relations | PRAD 555 | DePaul University
Ben & Jerry’s “Hubby Hubby” Campaign AnalysisHubby-Hubby-Intro-to-PR
Hubby Hubby Campaign
Ben & Jerry’s launched a strategic campaign to rename one of their top selling ice cream flavors “Hubby Hubby” in support of gay marriage in their home state of Vermont.