Feeding America

Creative & Critical Thinking | PRAD 595 | DePaul University


Feeding America Creative Brief & Media Plan



The Assignment

To develop a campaign in its entirety for Feeding America using critical and creative thinking skills. The campaign included a creative brief, media plan, campaign strategy, and campaign calendar. We also included assets such as executive talking points, a press release, a 30 second spot (storyboard), and a microsite to collect donations. The project was summarized by a presentation of our findings and ideas.